CEO & Creative Director

Norbert is a seasoned brand storyteller, strategist, and designer in the insights space. Over the past decade, he’s worked with countless insights companies globally to bring strategy, creatives, and copy together to inspire growth. Norbert is a passionate DE&I advocate, a member of ESOMAR, and has been shortlisted for industry awards such as the Greenbook Future List.

Head of People and Operations

Dora is a proactive and dynamic operations leader with over 10 years of international, multi-sector experience. Her passion lies in establishing and developing high-performing teams, she is dedicated to implementing rigorous quality processes and controls, ensuring consistency and efficiency across projects, processes, and workflows.

Sara Pinelo (she/her)

Head of Finance

Sara is a dedicated finance manager with over 5 years of experience in financial analysis, budgeting, and strategic planning. She excels at optimizing financial performance and guiding our company towards fiscal excellence,  and developing and implementing financial strategies that drive business growth and profitability.

Senior Content Manager

Ashleigh has 10+ years of experience in marketing, project management, and client services across many industries. She enjoys the ever-evolving nature of marketing and how strategic data and design can create compelling stories and bring people together. Ashleigh currently lives in Nashville, TN, and enjoys trail hiking, exploring the local food scene, and investing in and connecting with other creatives / makers in their community. Ashleigh makes mixed media art: Ashleigh York Art.

Content Manager

Joana has a passion for crafting impactful stories that resonate. She thrives in dynamic environments where creativity meets strategy. With interests spanning marketing, sustainability, event management, and content creation, she believes that a good story goes a long way, whether through compelling content, seamless event experiences, or innovative marketing strategies.

Content Manager

Christian is a marketing and community specialist with a background in graphic/audio design and digital strategy. With over 6 years of experience across marketing and design, he has helped startups build B2B marketing foundations, optimize social media, and strengthen brand identity through clear, purposeful communication.

Senior Writer

Holly is a seasoned marketer and content strategist with more than 25 years of experience helping brands communicate with clarity and purpose. She has led corporate communications and marketing initiatives across a range of industries, building deep expertise in content strategy, storytelling, and audience engagement. A native of Kentucky who made her way to Nashville via Cincinnati, Ohio, Holly blends her Southern roots with a professional curiosity that keeps her learning and evolving.

Writer

Palashi has experience across diverse areas, including marketing, research, client services, data analysis, and social media. She’s deeply interested in understanding people and their behavior, which led her to earn a Master’s in Behavioral Science from UPenn. Palashi enjoys the ever-changing nature of behavioral science and the chance to explore new ideas. Originally from India, she loves traveling and experiencing new cultures, and has bungee jumped from the second-highest point in the world.

Digital Manager

Chris is a seasoned Google Ads specialist with over 25 years of experience in paid and organic search. His career began back when Altavista was the search engine of choice. This history gives him a unique, long-term perspective. Over the years, he has successfully scaled search strategies for everyone from agile startups to Fortune 500 companies. Today, Chris lives in his hometown of Dickson, TN, with his wife and children. He plays guitar, bass, and drums. He also records songs that he insists the public isn't ready to hear yet.

Creative Director

A visionary brand strategist and designer, Kristin brings two decades of creative intuition to every project. Her expertise spans tactile print campaigns and dynamic digital experiences across the tech and entertainment industries. Based in Nashville, she creates refined design ecosystems fueled by a "total-picture" philosophy. When not delivering high-impact results, Kristin enjoys watercolor painting and a great cup of coffee.

Design Manager

Alicja is a dedicated design professional with over 9 years of experience. Drawing from her background in architecture and graphic design, she strives to develop solutions that enhance user experiences through thoughtful design. She believes in balancing aesthetic appeal with strategic functionality to create designs that are both visually engaging and purposeful.